Rolex and Deutsch & Deutsch History

Our family tradition started almost a hundred years ago, during 1926 in Mexico, as part of a modest tourist shop. Over the decades and generations, we continuously deliver the highest standard of service to provide our customers with the ultimate Rolex experience. The Deutsch and Deutsch team has been an Official Rolex Jeweler since 1994. We’ve expanded to multiple locations across Southern Texas, showcasing a variety of both men’s and women’s Rolex watches to suit various individuals' needs. At Deutsch & Deutsch Jewelers, our slogan “Where Life Happens” expresses our interest in becoming a proactive force in the community and the effort we put in becoming an important element in our customers’ lives. We’ve proudly been serving customers in Texas and Mexico for nearly one hundred years.

‭Today, you can browse a premium selection of Rolex timepieces at any of our four locations in Southern Texas including Laredo, El Paso, McAllen and Victoria. Our knowledgeable Rolex team can arrange a private appointment to present you with the Rolex watches to suit your preferred style. As an Official Rolex Jeweler, we certify the authenticity of your new Rolex and back its five-year international guarantee. Contact us to schedule an appointment today.