THE BRAND IS BORN
Established in February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and craftsman, registered the trademark “The TUDOR.” TUDOR was established in Geneva for Rolex founder Hans Wilsdorf. In 1936, the house passed down the brand to Wilsdorf. Following the end of the Second World War, Hans Wilsdorf wanted to develop the brand into something more, to give it an identity truly its own. On March 6, 1946, he created “Montres TUDOR S.A.”, a technical feat, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
HAND CRAFTSMANSHIP: ART MEETS TRADITION
Each TUDOR watch contains a world of microprecision within it. Every TUDOR watch strikes a balance between technical innovation and strength of design. The intricate components within a TUDOR watch have been relentlessly tested to the most precise details, ensuring nothing less than absolute perfection. Study the movement. Perfection is key. The TUDOR watch continues to set new standards for style, performance, and resilience. This high-precision mechanism will endure the passage of time. Extraordinary materials, unmatched durability, and timeless design make each watch a work of art.
David Beckham knows stamina. With endurance and style on his mind, he chooses to wear the Black Bay Chrono, a COSC-certified chronograph crafted with column-wheel manufacture caliber. This timepiece draws inspiration from TUDOR’s roots in diving and motorsports. Another favorite of his, the Black Bay Bronze, is a 43-mm divers’ watch inspired by the brand’s long, proud history. It’s fitted with the TUDOR Manufacture Caliber MT5601.
Jay Chou is beloved around the world for the daring and innovative spirit he brings to the art he creates. This fearless attitude inspired the short film TUDOR released, in which Chou effortlessly drives a sports car on a historical oval racetrack in Montlhéry, France. Eventually, he races through time, a magical moment inspired by Jay Chou’s art and classic time travel movies from the 80’s. The film represents the idea of iconic images of the past continuing to impact watchmaking culture, music, and other forms of art today. For those familiar with Chou’s work, you may spot the subtle homage to one of Chou’s earlier films, in which he played a car enthusiast.