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INSIDE TUDOR

THE BRAND IS BORN

Established in February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and craftsman, registered the trademark “The TUDOR.” TUDOR was established in Geneva for Rolex founder Hans Wilsdorf. In 1936, the house passed down the brand to Wilsdorf. Following the end of the Second World War, Hans Wilsdorf wanted to develop the brand into something more, to give it an identity truly its own. On March 6, 1946, he created “Montres TUDOR S.A.”, a technical feat, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.

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Tudor history

hans wilsdorf’s intuition

TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

Watchmaking

HAND CRAFTSMANSHIP: ART MEETS TRADITION

Each TUDOR watch contains a world of microprecision within it. Every TUDOR watch strikes a balance between technical innovation and strength of design. The intricate components within a TUDOR watch have been relentlessly tested to the most precise details, ensuring nothing less than absolute perfection. Study the movement. Perfection is key. The TUDOR watch continues to set new standards for style, performance, and resilience. This high-precision mechanism will endure the passage of time. Extraordinary materials, unmatched durability, and timeless design make each watch a work of art.

Tudor Ambassador

DAVID BECKHAM

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

DAVID BECKHAM
JAY CHOU

Tudor Ambassador

JAY CHOU

Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"